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Statements consisting only of original research should be removed. ( January 2017) () () Beyblade is a line of toys originally developed and manufactured by, first released in Japan in July 1999. The main premise of the series that the Beyblade (sometimes shortened to 'Bey' or 'Blade') is customizable, with interchangeable parts. Both the toys and their name were inspired by ', a traditional spinning top. The concept is similar to, a board game developed by in 1968. The introduction of the toy corresponded with the start of the manga series of the same name.